Nielsen launches ONE Alpha for content measurement

Nielsen has launched a cross-platform solution called Nielsen ONE Content Alpha, to deliver measurement of content viewing across all device types. The solution will continue to evolve with new features and enhancements ahead of its full market availability in the US at the end of 2024.

Launched in late 2021, Nielsen ONE Alpha brings together audience measurement with ‘audience and outcomes’ measurement, to enable end-to-end ad campaign assessment. The launch of Nielsen ONE Content Alpha is the next step in the overall Nielsen ONE vision to provide deduplicated cross-media metrics for ads and content. This new solution is designed to enable users to analyze cross-screen viewing for a comparable view of content performance, providing an audience-based value to content, to influence content development strategies, media planning, and ultimately, content distribution and licensing deals.

Nielsen says that the combination of its audience measurement solutions and ID system, along with Gracenote content metadata and IDs, makes it possible to combine insights for tens of thousands of programs at a time into one single platform. The Gracenote ID – an entertainment content identifier powering catalog management, content distribution, and search and discovery experiences across the video ecosystem – enables unified measurement of programs across platforms, and the integration of metadata, to provide context to audience measurement.

Deirdre Thomas (pictured), Chief Product Officer for Audience Measurement, comments: ‘Following the release of Nielsen ONE Ads earlier this year, Nielsen ONE Content is the next step in our journey of delivering cross-platform measurement at scale. We value the important work with our Alpha clients that will set the stage for publishers, content rights owners, advertisers and agencies, to understand the value of content, and ultimately, to drive critical content monetization and distribution business decisions.’ BCS Bureau