Over-the-top (OTT) market to grow by 21.42% Y-O-Y from 2022 to 2023: Growing preference for cloud streaming services will drive growth

In 2017, the over-the-top (OTT) market was valued at USD 92.64 billion. From a regional perspective, North America held the largest market share, valued at USD 34.93 billion. The Over-the-top (OTT) market size is estimated to grow by USD 439.12 billion from 2022 to 2027 at a CAGR of 24.85%, according to Technavio.

The growing competition in the market is compelling vendors to adopt various growth strategies, such as marketing. Technavio’s report analyzes the market’s competitive landscape and offers information on several market vendors, including –

• 8×8 Inc. – The company offers over-the-top services such as integrated contact center, voice, video, chat, and APIs.
• Alphabet Inc. – The company offers over-the-top services through brands such as Ads, Android, Chrome, Hardware, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube.
• Amazon.com Inc. – The company offers over-the-top services such as storage, database, and other service offerings for startups.

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