Pay TV market projected to Garner significant revenues by 2028

Pay TV is a subscription-based TV service provided by multichannel television providers. The major types of pay TV include cable TV, satellite TV, and IPTV. Cable TV is widely used by consumers in residential and commercial applications. Satellite TV is a broadcasting TV. It is a wireless service to delivers television programming directly to the viewer’s house. IPTV refers to Internet Protocol Television where the Internet is used to deliver TV programs to the viewer’s location. Pay TV offers programs such as movies, sports events, news channels, and educational programs.

Factors such as the increasing number of subscriptions, the launch of new television channels, and innovative features in pay TV drive the pay TV market growth. Recent innovations such as high-definition equipment have enabled pay TV to reach a wider audience base. In addition, an increase in demand for subscription-based channels and the high penetration of IPTV in developed countries are expected to drive market growth. Further, the reduction in the subscription charges and the technologically advanced equipment for pay TV are estimated to contribute towards the growth of the pay TV market share.

𝐒𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐚𝐣𝐨𝐫 𝐤𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐏𝐚𝐲 𝐓𝐕 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐧𝐜𝐥𝐮𝐝𝐞,

• FOXTEL
• DISH TV INDIA LIMITED
• DIRECTV
• XFINITY (COMCAST CORPORATION)
• DISH NETWORK CORPORATION
• CHARTER COMMUNICATIONS (SPECTRUM)
• ROSTELECOM
• TATA SKY
• AIRTEL DIGITAL TV
• FETCH TV

The market players such as DirecTV, Charter Communications, and Tata Sky are focusing their investments on technologically advanced products. For instance, AT&T’s DirecTV has launched its new internet TV and it’ll come over the internet rather than a satellite dish. AT&T has been testing the service in 13 markets and is now making it available to anyone. Charter Communications (Spectrum) added Chromecast compatibility to the Spectrum TV app, to allow its subscribers with even more options for viewing live and on-demand content. Also, Tata Sky has launched a new Android-powered set-top box called Tata Sky Binge+ in India that offers a seamless experience of watching TV channels and entertainment apps on one screen.

𝐂𝐎𝐕𝐈𝐃-𝟏𝟗 𝐈𝐦𝐩𝐚𝐜𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
COVID-19 has impacted severely the global electronics and semiconductor sector, due to which production facilities as well as new projects have stalled, which has increased the demand in the industries. The operations of the production and manufacturing industries have been heavily impacted by the outbreak of the COVID-19 disease; Moreover, the increase in demand for the pay TV in the COVID-19 situation has contributed toward the growth of the pay TV market trends in 2020. openPR