Prasar Bharati approves Doordarshan restructuring

In a bid to enhance the quality of Doordarshan programs, the Prasar Bharati Board has approved the restructuring of the national broadcaster that will now have a separate dedicated vertical for handling content operations. The Board, at its 156th meeting, has authorized the search and selection committee headed by Prasar Bharati Chairman A Surya Prakash to select suitable professionals for the roles of chief content officer and channel heads on a contract basis.

While the chief content officer will be responsible for the content/creative functions and operations across the Doordarshan network (national and regional channels) in line with the goals and objectives of Prasar Bharati, the channel heads are expected to manage individual channels in line with the content and channel strategy. With this restructuring, Prasar Bharati intends to induce professionalism into its content and creative functions in line with state-of-the-art trends, production values, and industry-best practices.