Prasar Bharati CEO calls for more synergy between All India Radio and Doordarshan

Shashi Shekhar Vempati, CEO, Prasar Bharati called for more synergy between All India Radio and Doordarshan in program production and in bringing them closer to public. The CEO recently visited All India Radio, Hyderabad station and met heads of various wings at a review meeting. Speaking on the occasion, the CEO asserted that All India Radio has a repository of valuable programs of archival nature and there is a need to digitalize them and make them available to public on demand. He also asked to make programs by keeping television audience also in mind. Shekhar has also suggested that information and technology be used on a vast scale in administration and program production in both AIR and Doordarshan.