Prasar Bharati CEO discusses public broadcasting in digital age

The interview commenced with a reflection on the iconic shows of yesteryears aired on Doordarshan, evoking nostalgia among viewers. Gaurav Dwivedi highlights the significance of Doordarshan’s rich legacy in shaping India’s television landscape and its enduring influence on contemporary programming across genres.

He emphasizes the importance of incorporating beloved classics like Ramayana into modern programming while also exploring new avenues to cater to diverse audience preferences.

During the conversation, Dwivedi sheds light on Prasar Bharati’s innovative approach to content creation, including collaborations with esteemed industry veterans like Subhash Ghai and Dr. Chandraprakash Dwivedi. He unveils upcoming projects that reimagine timeless narratives for today’s audiences, blending tradition with innovation to captivate viewers across generations.

The discussion delves into Prasar Bharati’s strategic forays into digital platforms, emphasizing the organization’s commitment to enhancing audience engagement and accessibility. Dwivedi elaborates on initiatives like D2M (Direct-to-Mobile), offering viewers seamless access to broadcast content without data charges, thereby revolutionizing content consumption in remote areas.

Furthermore, the interview explores Prasar Bharati’s unwavering dedication to journalistic integrity and responsible broadcasting. Dwivedi underscores the organization’s commitment to delivering verified news and comprehensive analysis while upholding ethical standards, even amidst evolving media dynamics.

Commenting on the future of public broadcasting, Gaurav Dwivedi affirms Prasar Bharati’s steadfast resolve to uphold its founding principles while embracing technological advancements and audience feedback to stay relevant in the digital era.

In summary, Chrome Talkies‘ latest episode featuring Gaurav Dwivedi offers valuable insights into the evolving landscape of public broadcasting, highlighting Prasar Bharati’s pivotal role in shaping India’s media narrative and its visionary approach to content creation and dissemination. MediaBrief