Prasar Bharati invites proposals for Applications-in Applications integration with its OTT platform

Prasar Bharati has invited proposals for integrating application platforms with its OTT platform under two categories.

• Proposals for Application-in-Application Integration of OTT, Gaming, Educational, or other applications on a revenue share model in which only the applicant platform shares content with Prasar Bharati’s OTT platform.
• Proposals for Application-in-Application Integration of OTT Apps, Gaming Apps, or Educational Apps on a revenue share model for the content exchange between them and Prasar Bharati.

The document stated:
“All the proposals will be processed as per the guidelines in Content Sourcing Policy 2024 notified on August 09, 2024 and the application platform and its content must abide by the eligibility conditions and other terms and conditions of Content Sourcing Policy -2024.

All the applications where the application platform or its content does not fulfill the criteria or terms and conditions mentioned in the Content Sourcing policy -2024 will be summarily rejected.

The Gaming Applications promoting ‘monetary transactions’ and ‘betting’ or ‘game of chance’ in any mode will not be allowed.
Content acquisition under the modes mentioned in this notice will be an ongoing process. Therefore, there is no last date for submission of proposals. The received proposals will be processed on a ‘first-come, first-serve basis’, in accordance with the content requirements of Prasar Bharati and the merit of the proposals as per Content Sourcing policy -2024.

The OTT platforms in the application must clearly mention the title of the content, the language, its genre and whether it is AVOD, SVOD or TVOD. And in case of hybrid model of revenue, i.e. Advertisement backed Video on Demand (AVoD ), Subscription backed Video on Demand (SVoD), Transaction backed Video on Demand (TVoD), separate lists be attached with headings as Content for AVoD , Content for SVoD and Content for TVoD.”
BCS Bureau