Public service networks see viewer engagement dwindling

The BBC, ARD/ZDF and other major European public service networks have seen viewer engagement in their services dive by nearly a fifth in the past six years, an Ampere Analysis study revealed today.

The consumer research shows public service media (PSM) linear and Video on Demand (BVoD) services have fallen by 15% in Europe’s largest markets — a damning statistic as they wrestle with ways to retain viewers in the face of global streamers.

This was particularly prominent among younger age groups, which is another longstanding problem for PSM in Europe. Deadline