Radio City launches its 24×7 channel RC Studio on JioTV

Radio City announces its debut on JioTV. The fusion marks a milestone as Radio City becomes the first-ever radio station in the country to introduce a 24×7 video channel under the banner of RC Studio.

The launch on JioTV extends the reach of Radio City but also provides advertisers with opportunities to engage with a nationwide audience. Through this association, Radio City will be able to reach out to JioTV’s massive audience base across the country. The JioTV mobile app – which has over 1,000 channels in more than 16 languages and 12 genres from over 200 broadcasters is available to all Jio subscribers across the country.

By embracing the digital platform, Radio City will deliver content that echoes with the Gen Z. RC Studio will also be available on connected TVs through JioTV+ which comes as a part of JioFiber and AirFiber. The initiative will be pivotal in bridging the gap between different audience segments and expanding Radio City’s reach to a larger demographic, creating an inclusive and vibrant entertainment approach. The launch of RC Studio propels Radio City into the digital era by enriching the entertainment experience for its audience with the JioTV app which is now also available on MyJio app and JioBharat phones.

“In this exciting juncture of innovation and expansion, I am thrilled to announce the launch of our pioneering channel, RC Studio, on JioTV and JioTV+. The launch marks a historic point in our journey, reflecting our brand’s evolution and commitment to ‘Radigitalization’. Our RC Studio’s tagline, ‘Mast Raho’, encapsulates our dedication to crafting a comprehensive digital experience that caters to our existing and new audiences,” Ashit Kukian, CEO, Radio City, said.

The amalgamation of Radio City’s audio content with visuals on JioTV and JioTV+ signifies a paradigm shift in broadcasting, breaking new ground and redefining the essence of entertainment. Radio City’s RC Studio offers an entertainment experience. From music to content, audio narratives, and interviews with film industry luminaries, the studio promises diverse content.  Financial Express