Ramoji Group Selects Aveco for Fully Automated Newsroom

Aveco has been selected by Ramoji Group for fully automated newsroom. The successful launch of Ramoji Group’s ETV Bharat app in India in late March was based on Aveco’s Astra automation solution for all 24 of the app’s channels, which it continues to use.

To serve the ever-growing mobile audience in India, the ETV Bharat app serves as the gateway for compelling content across 12 Indian languages, i Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil, Telugu, and Urdu; and English, geographies, and genres, while putting forward the best practices in journalism.

The ETV Bharat app requires a great deal of content and one of the only ways to handle that content is with the dynamic workflow provided by Aveco. ETV Bharat has worked with Aveco on the automation of other channel groups and have relied on Aveco’s stability, flexibility and proven solutions. It has given their viewers the confidence that they could launch the app and be sure that it would perform as expected.

Using Aveco’s ingest, production control room (PCR) and master control room (MCR) platforms — in conjunction with an Octopus newsroom computer system (NRCS) — at the ETV Bharat facility in Ramoji Film City, the project delivered a dynamic workflow with a fully automated newsroom to ETV Bharat.

The ETV Bharat app provides the ability for users to drill down from national news to news from 29 Indian states and then to 725 districts across the country for hyper-local content. With over 5000 mobile journalists (MoJo) trained and empowered with state-of-the-art mobile news reporting equipment, the ETV Bharat app’s Newstime program provides a live 5-minute update every hour around the clock. Aveco PCR and MCR automation manage the dynamic workflow for all 12 language versions of Newstime, as well as the app’s standard 55-minute news clock for all of its channels.

India is the world’s largest democracy, with 1.4 billion people. There is no part of the world where mobile phones are used on such a vast scale for daily news consumption, as the world’s second highest use of mobile phones, with 1.2 billion devices. ETV Bharat uniquely addresses India’s vast news appetite, leveraging its historic reputation for quality journalism.