Riedel extends APAC presence

Reflecting its growing market presence in the vital Asia-Pacific region, Riedel Communications will open a new office in Beijing. The China office is Riedel’s fourth Asia-Pacific sales hub, following on the successful launches of the company’s Australian, Japanese, and Singaporean branches.

The Beijing office represents a major first step in Riedel’s effort to establish a local infrastructure for supporting a growing Chinese customer base and will allow the company to provide tailored customer service, system design, business development, and sales functions. The Beijing office is located in the Chaoyang district and will be led by Gao Jian, Riedel’s new regional sales manager for China.