Shemaroo Entertainment expands global OTT presence through telecom collaborations

Shemaroo Entertainment, a media and entertainment company, is expanding its global presence through collaborations with four international telecom operators to extend its OTT platform, ShemarooMe. This strategic move involves partnerships with Zain, STC, and Mobily in Saudi Arabia, as well as Vodafone in Qatar. These collaborations, facilitated by DCB (Direct Carrier Billing) partners, 3A net and One97 Communications, underscore Shemaroo’s commitment to offering diverse entertainment experiences on a global scale.

Through this collaboration, ShemarooMe expands its footprint and introduces a convenient payment option for telecom operators’ customers via Direct Carrier Billing (DCB) partners. This allows users to easily subscribe to ShemarooMe through their mobile operator’s payment gateway.

With a reach extending to approximately 29 telecom providers across Southeast Asia, SAARC, and the MENA region, Shemaroo’s expansion aligns perfectly with its vision of transcending entertainment barriers. By delivering high-quality content across borders and catering to a diverse range of viewer preferences, Shemaroo aims to provide enriching entertainment experiences to audiences worldwide.

“Shemaroo Entertainment takes immense pride in advancing our content’s global reach. Our venture into new territories through partnerships with four international telecom operators is a noteworthy step in this endeavour. This strategic move not only broadens our reach but marks a significant milestone in our mission to bring diverse and quality entertainment to audiences worldwide. We anticipate further collaborations as we persist in our global expansion journey,” Saurabh Srivastava, chief operating officer – digital business, Shemaroo Entertainment, said.

With plans to integrate ShemarooMe OTT with more telecom operators, Shemaroo is solidifying its position as a global entertainment leader, embracing technological advancements to deliver captivating content to audiences worldwide.

The ShemarooMe OTT app, available in over 150 countries, offers a vast library of over 7000 hours of content across Bollywood, regional, devotional, and kids genres, presented in Hindi, Gujarati, Marathi, and Punjabi languages. Financial Express