SPNI partners with Imagine Communications for advanced playout operations

Sony Pictures Networks India (SPNI), with a reach of over 700 million viewers across 167 countries, is setting new standards with its cutting-edge facility in Mumbai, powered by Imagine Communications’ Versio™ integrated playout platform.

The need for a reliable, future-ready solution drove SPNI’s decision to partner with Imagine Communications. Gaurav Sahni, Head of Broadcast Operations and Technology at SPNI, explains, “Choosing a technology partner we could trust to deliver a robust solution with a clear development roadmap was critical. The Versio platform exceeded our expectations, aligning perfectly with our long-term goals.”

The Versio platform’s advanced capabilities — complex graphics, SCTE insertion, master control switching, and Dolby D encoding — paired with its compact 2RU form factor, have streamlined SPNI’s workflow, enhancing efficiency while supporting the “Sony Greener World” initiative through reduced power consumption.

In addition, the platform’s single-user interface has significantly simplified SPNI operations. By centralizing multichannel management, SPNI ensures consistent, high-quality content delivery across linear and digital platforms, thereby enhancing its operational efficiency.

“We are honoured that SPNI has chosen Versio as their playout platform of choice, joining the ranks of leading global media companies,” says Anas Hantash, Head of Middle East, South Asia, and North Africa at Imagine Communications. “This partnership reflects SPNI’s commitment to excellence and keeps them ahead in a rapidly evolving industry.”

As SPNI continues to innovate, its collaboration with Imagine Communications solidifies both companies’ positions as leaders in broadcast operations, driving quality and efficiency to new heights.

Media companies attending IBC2024 (13-16 September, RAI Amsterdam) can visit the Imagine stand (1.B73) for a hands-on demonstration of the latest advances in the company’s industry-proven playout portfolio, which enables media companies to efficiently originate and deliver channels everywhere.
BCS Bureau