StarTimes secures broadcasting rights for La Liga

StarTimes has confirmed acquiring the non-exclusive broadcast rights for the revered Spanish football league, LALIGA EA Sports and LALIGA Hypermotion, for the upcoming five seasons.

LALIGA EA Sports stands as Spain’s premier football league, esteemed as one of Europe’s and the world’s top professional football competitions.

With each season comprising 38 rounds and 10 matches per round, adhering to a rigorous home and away format, LALIGA has proudly produced the most winners of both the Ballon d’Or and the FIFA World Player of the Year awards.

StarTimes’ triumph secures the broadcasting rights for LALIGA EA Sports and LALIGA Hypermotion for the seasons spanning 2024/25 through 2028/29.

This landmark deal ensures that the broadcast will be accessible in all languages except French, including English, Portuguese, and local languages, catering to audiences across all countries in sub-Saharan Africa.

Melcior Soler, LALIGA’s Audiovisual Director, emphasized the significance of reaching their audience, highlighting the pivotal partnership with StarTimes to deliver unparalleled content to fans in the Sub-Saharan region.

Expressing enthusiasm over the acquisition, Tiffany Shao, Sports Acquisition and Operation Director of StarTimes, remarked, “We are thrilled to share the news of our successful bid for the LALIGA broadcast rights, securing access to one of the most prestigious football competitions globally.

“Soccer is at the heart of StarTimes’ sports content strategy, and this latest acquisition underscores our dedication to delivering top-notch football entertainment to our subscribers.”

For Ugandans, they will be able to follow up on their favorite players especially in Barcelona and Real Madrid. SportsNation