Trends
SVOD to remain principal OTT revenue source
Global OTT TV episode and movies revenues will reach $215 billion in 2029; up by $53 billion – or 33% – from $162 billion in 2023.
The US will remain the dominant territory by some distance. Its share of global revenues will be 38% by 2029; down from 46% in 2023. We forecast that US revenues will climb by $8 billion between 2023 and 2029 to reach $82 billion.
SVOD will remain the principal OTT revenue source, growing by $19 billion between 2023 and 2029 to $127 billion. AVOD revenues will grow faster than SVOD.
AVOD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023. These figures are lower than our previous edition due to the global advertising slowdown and slower than expected rollouts of hybrid AVOD-SVOD platforms by the US major platforms.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 218 |
| Forecast Period | 2023 – 2029 |
| Estimated Market Value (USD) in 2023 | $162 Billion |
| Forecasted Market Value (USD) by 2029 | $215 Billion |
| Compound Annual Growth Rate | 4.8% |
| Regions Covered | Global |
Key Topics Covered:
Published in September 2023 and based on June 2023 results, this PDF and excel report contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes and revenues for SVOD, AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries, including:
- A 75-page PDF file giving a global Executive Summary, comparison tables and rankings. Insight profiles for the top 10 countries (Brazil, China, France, Germany, India, Japan, Mexico, Russia, UK and USA)
- An excel workbook providing forecasts (2015-2029) for each of the 138 countries covered as well as comparison and ranking tables.
Research and Markets
