Tata Play Binge expands with fancode for diverse sports streaming

In a significant move to diversify its content offerings, Tata Play Binge has announced the integration of FanCode, a leading sports platform, into its extensive collection of over 25 popular OTT apps. This strategic addition marks Tata Play Binge’s first venture into sports-led content, enhancing its reputation as a hub for varied and comprehensive entertainment.

Expanding the Sports Horizon
Fan Code, a subsidiary of the innovative sports technology company Dream Sports, has made a name for itself by streaming over 550 tournaments and more than 18,000 matches. This partnership with Tata Play Binge is set to redefine the sports viewing experience for users. Fans can now enjoy a wide range of exclusive championships, including the Dream11 Super Smash, Carabao Cup, Tamil Nadu Premier League, Bangladesh Premier League, and the Yuva Kabaddi Series. This addition significantly broadens the spectrum of sports events available to viewers, from cricket in the West Indies to the excitement of Major League Baseball and the intensity of the Volleyball Nations League.

A Holistic Entertainment Approach
Pallavi Puri, Chief Commercial and Content Officer at Tata Play, emphasized the company’s holistic view of entertainment. The inclusion of FanCode aligns with Tata Play’s commitment to building experiences for diverse viewer preferences. This move is not just about adding another channel; it’s about strengthening the sports viewing community and offering year-round engagement for sports enthusiasts.

FanCode’s Milestone Partnership
Yannick Colaco, Co-founder of fancode, expressed excitement over this new chapter. The collaboration with Tata Play Binge represents a significant milestone for FanCode, aiming to connect with new users and fuel growth. Millions of sports fans will now have convenient access to their favorite sports content from around the globe, right at their fingertips.

A Diverse OTT Landscape
Fan code joins the ranks of other popular OTT platforms on Tata Play Binge, such as Disney+ Hot star, Apple TV+, and ZEE5. This expansion is a testament to Tata Play Binge’s commitment to providing a diverse range of content, catering to the varied tastes of its audience.

The partnership between Tata Play Binge and fancode is more than just a business collaboration; it’s a step towards enriching the digital entertainment landscape. With this addition, Tata Play Binge is set to become a premier destination for sports fans, offering an unparalleled array of sports content alongside its existing entertainment repertoire. Marketing In Asia