DTH Update
Tata Sky Increases Broadband Footprint To 20 Cities
The announcement of the commercial launch of the Reliance Jio GigaFiber has sounded the trumpet for a new war in the broadband sector. It is no doubt that the Mukesh Ambani led telecom operator has plans of disrupting the broadband and DTH segment as it did for the 4G network back in 2016 and as part of its plans it is bound to release plans with attractive prices. The rival broadband and DTH players like ACT Fibernet and even the conventional players like BSNL have been revising their broadband plans and increasing their efforts in the sector. However, Tata Sky faces a two-way threat from Reliance Jio as it will take the hit on DTH and broadband, both fronts. Under its latest move, the DTH and broadband service provider has now expanded its operations to 20 cities.
Tata Sky Introduces Operations in Three New Cities
In its initial days, Tata Sky had started its operations by launching in 14 cities where it introduced different plans and offerings. These 14 cities included Ahmedabad, Bengaluru, Bhopal, Chennai, Delhi, Ghaziabad, Greater Noida, Gurgaon, Hyderabad, Mira Bhayandar, Mumbai, Noida, Pimpri Chinchwad and Thane. In its next phase, Tata Sky expanded its broadband operations to three more cities, Kolkata, Pune and Jaipur. Now the operator has also expanded to 3 more towns thus totalling the cities of service under Tata Sky broadband to 20. The three new cities under Tata Sky broadband include Surat, Navi Mumbai and Lucknow.
We had previously iterated in the report that Tata Sky was likely testing the waters of broadband in the metro cities and it had plans of expanding to tier-II cities in the next move, and that seems to be the case with the provider right now.
Tata Sky Removes FUP on Broadband Plans
Tata Sky has also listed a plethora of plans on its website for the consumers, and these plans start at the price of Rs 999 per month. The interesting thing to note is that Tata Sky is providing unlimited data on these plans and the initial plan from Tata Sky is available for Rs 999, and this one offers 10 Mbps speed. More plans in the Tata Sky broadband portfolio include Rs 1,250 plan providing 25 Mbps, Rs 1,500 plan providing 50 Mbps, Rs 1,800 plan providing 75 Mbps, Rs 2,400 plan providing 100 Mbps. There is also the option of fixed GB plans for subscribers which are more economical options and these plans also begin with Rs 999, provide 50 Mbps speed and 90GB data.
Tata Sky broadband is also providing these plans for various validity periods. The subscribers will have the option of subscribing to these plans for a month, 3 months, 5 months, 6 months, and 12 months.―Telecom Talk
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