Telstra partners BASE to expand cloud-native services for broadcast industry

Telstra Broadcast Services (TBS) is expanding its cloud-native services for the broadcast industry by entering into a sales partnership with UK-based BASE Media Cloud (BASE), a leading provider of cloud services for the digital media industry.

These new services will allow their newly established Telstra MediaCloud to provide a complete end-to-end cloud-native workflow from ingest, cloud storage, file transfer and asset management through to virtual post-production and file delivery.

The new services will be initially rolled out to the Australian industry, with plans for expansion to the rest of APAC following soon after.

With interest in cloud-based workflows accelerating as a result of the pandemic, TBS is able to leverage BASE’s expertise to provide a production proven suite of tailored remote working services. These include cloud storage, file transfer, transcoding, and cloud-native asset management through to virtual Adobe editing, custom Artificial Intelligence, and content distribution SaaS services. All of these will be offered as part of the established Telstra MediaCloud package to Telstra customers.

BASE meanwhile gets to further drive its international expansion plans via a valuable strategic channel partner, building further on its established position in the UK market — where cloud subscription partners include BBC, ITV, Formula E, Little Dot Studios and LadBible Group — and strengthening footholds on both the US east and west coasts. The Fast Mode