Ticket price issue: OTT the only choice for Telugu producers

The Andhra Pradesh government’s decision to introduce reduced movie ticket prices has put the Telugu film industry in trouble.

By order of the government, the distributors or producers could not walk the tickets for their movies and lost control of many other trade related issues.

At this time, big budget Telugu movies will not make a profit as the movie ticket rates will be locked up by the state government in Andhra Pradesh. In fact, some movies may not even get half of their investment back, even if the movie is a big hit.

With adults like ‘RRR’, ‘Radhe Shyam’ and ‘Pushpa’ preparing for releases, ticket prices have led to a major upheaval among Tollywood film distributors. Even at this time, most of the production houses are quiet.

A section of Tollywood and moviegoers are hurt by this silence by the bigwigs of the industry. “When unnecessary speeches, debates and controversies are highlighted, why do not you ask questions about such serious issues? Where is MAA now ?, ”a Twitter user wrote, questioning why Tollywood producers and actors are dumbfounded about the ticket issue.

With few options, some producers think the only way out may be to opt for OTT digital release of their movies until the government relaxes the rules on ticket prices. Telangana Today