International Circuit
UK tightens regulation of Netflix, Disney+ and Amazon Prime Video
The UK government is planning tighter regulation of streaming platforms such as Netflix, Disney+ and Amazon Prime Video with its new draft Media Bill.
The platforms are to be brought under the purview of regulator Ofcom, along with traditional broadcasters, with the aim of leveling the playing field.
They will be subject to a new content code, aimed at protecting audiences from a wider range of harmful material, such as misleading health claims.
Viewers will be able to formally complain to regulator Ofcom, which will have stronger powers to investigate and take action, including issuing fines of up to £250,000 and – in the most serious and repeated cases – restricting a service’s availability in the UK.
Global TV companies will be required to make it easier for video on demand viewers to find public service broadcast services such as BBC iPlayer and ITVX on smart TVs, set-top boxes and streaming sticks. Forbes