Ultra Media to invest Rs 500 crore in its OTT business over 5 years

With the launch of two new platforms, Ultra Play and Ultra Gaane, Ultra Media & Entertainment Group has expanded its OTT offerings from the existing Marathi OTT platform, Ultra Jhakaas. All three platforms are subscription-based.

The company plans to invest Rs 500 crore in its OTT ventures over the next five years, with 75% allocated to Ultra Play and Ultra Gaane and 25% directed toward Ultra Jhakaas. Initially, the company will invest Rs 30 crore across all three platforms, with plans for incremental increases in investment each year.
BCS Bureau