Unnati Ashar Roped In As Product Head, Zee Live

Strengthening its core senior team, ZEE LIVE, the Live events and IP vertical of ZEEL, has announced the appointment ofUnnati AsUhnnaartiaAsshaprrRoopdeud icntashPeroadducot fits Live IP business.

Unnati has more than 10 years’ experience in experiential marketing and a demonstrated track record ofworking in the events and activation services industry aswell as a rich background in IP content. She is skilled in integrated marketing, below-the-line, event management, brand management and strategy.

Unnatiwill be responsible for leading the existing IPs –Arth, LF 91, Zee Educare and Supermoon – aswell as scaling them up. She will also be responsible for overseeing innovation and improving the business’ products, such thatthe enterprise is constantly growing to meet consumer needs.―Adage India