US OTT moves towards maturity

AVOD for TV series and movies will contribute $22 billion by 2029; up from $16 billion on 2023. FAST (advertising on online linear channels) will account for $6.5 billion of the AVOD total in 2029; up from $4.3 billion in 2023.

Simon Murray, Principal Analyst at Digital TV Research, said: “These forecasts reflect the new reality. Subscriptions are stuttering as the market matures and consolidates. Advertising growth will be lower than our previous forecasts due to tougher market conditions and greater caution from the platforms. Platforms are more wary about increasing content spend which will stifle subscriber development.” BCS Bureau