Viacom18 marks same ad rates for mobile, TV

Viacom18, the official media rights partner for the Paris Olympics 2024 in India, has priced its mobile ad inventory at par with linear TV ad inventory for the multi-sporting event that will kick off on July 26.

As per the rate card floated by the media company, it is seeking a spot rate of Rs 1,40,000 per 10 seconds for mobile, similar to the spot rate for both standard and high-definition TV channels.

The HD channel’s standalone spot rate is Rs 60,000 per 10-second spot, lower than the connected TV (CTV) spot rate of Rs 75,000. The mid-roll and pre-roll ads are priced at Rs 250 per impression.

The network will stream the Paris Olympics for free on JioCinema, in addition to airing them on its pay channel, Sports18.
Viacom18 is seeking outlays of Rs 20 crore from co-presenting sponsors for a presence across platforms. The expected outlay for associate sponsors and special partners across platforms is Rs 12 crore and Rs 7 crore, respectively.

The outlays for co-presenting, associate, and special partner categories are Rs 10, Rs 5, and Rs 3 crore, respectively, for advertising on either mobile or TV. The CTV outlays are Rs 5, Rs 3, and Rs 1.5 crore across the three categories, respectively.

Viacom18 is offering a TV reach of 100 million on Sports18 and a digital reach of 150 million on JioCinema for the 17-day extravaganza that concludes on August 11. It will offer commentary in English, Hindi, Tamil, and Telugu. The broadcaster will also have 18 concurrent sport-wise live feeds in English.

Viacom18 had acquired media rights to the Olympic Games 2024 for $31 million. The rights were previously held by Sony Pictures Networks India, which had paid $10 million for the Tokyo Olympics. MSN