Viaplay and Paramount Global Content Distribution agree to content licensing deal

Viaplay and Paramount Global Content Distribution have agreed to a content licensing deal spanning the Nordic and Baltic regions, Poland and the Netherlands. Viaplay viewers in multiple markets will be able to enjoy a stellar line-up of CBS series and popular library boxsets from The CW, Paramount Television Studios and SHOWTIME®.

Under the terms of the deal, the titles available on Viaplay in the Nordic and Baltic regions include shows such as `CSI: Vegas’, the highly anticipated latest instalment in the record-breaking `CSI’ franchise; medical drama `Good Sam’, starring Sophia Bush and Jason Isaacs; animated comedy `HouseBroken’, with voice talents including Lisa Kudrow; and `4400′, the reimagining of the Emmy-nominated sci-fi favourite.

In the Nordic region, the agreement includes library boxsets of hits such as `Elementary’, `The Good Wife’, `Cheers’, `Madam Secretary’, `CSI: NY’, `90210′, `King of Queens’, `Catch-22′ and `Looking for Alaska’.

Current and library titles coming to Viaplay in Poland include `Billions’, `Blood & Treasure’, `FBI: Most Wanted’, `The Good Fight’, `Hawaii Five-0′, `A Million Little Things’, `SEAL Team’, `Survivor’ and `Walker’, a reimagining of the long-running series `Walker, Texas Ranger’.

In the Netherlands, the shows available on Viaplay include `Walker’, `The Good Fight’, `Bull’, `Frasier’, `The Good Wife’, `King of Queens’, `Californication’, `Elementary’, `Madam Secretary’ and `Deadwood’.

Filippa Wallestam, Viaplay Group Chief Content Officer: “Paramount is one of Hollywood’s most renowned storytellers, and Viaplay viewers in 10 countries can now enjoy many of the biggest and best shows from their incredible line-up with us. This volume deal secures even more high-quality streamed content for our fast-growing service, which offers a unique combination of international films and series, Viaplay Originals, kids programming and the world’s best live sports.”

Lisa Kramer, President, International Television Licensing, Paramount Global Content Distribution: “We are thrilled to expand and extend our successful partnership with our friends at Viaplay. We look forward to bringing a wide selection of CBS Programming and world-class library to Viaplay’s audiences.”

Alongside Paramount Global Content Distribution, Viaplay has long-term contractual relationships with US studios such as Sony, MGM, NBCUniversal, wiip and more. Market Screener