Video streaming platforms gear up for festivals

With film theatres performing at full capability for the primary festive season in three years, video streaming platforms are coming up with recent content material to verify they don’t lose out within the race for viewers.

Amazon Prime Video has kicked off the festive season with Madhuri Dixit-starrer Maja Ma, and could have the subsequent season of Four More Shots Please! for the Diwali weekend. Netflix is premiering Indian originals Mismatched, Qala, CAT and Monica O My Darling. Voot has begun streaming its actuality present Bigg Boss that’s well-liked on-line and MX Player could have worldwide exhibits like The Secret Life of My Secretary and The General’s Daughter. OTT companies that sometimes see a 15% spike in viewership throughout vacation interval anticipate this yr to be on related traces, regardless that outside leisure has resumed.

“Festive season is a giant time for OTT platforms. Ensuring a very good festive launch, refreshing the financial institution of acquired content material with festive titles and likewise providing a sequence of presents on subscriptions is one thing that we observe,” Soumya Mukherjee, chief working officer at Bengali streaming service Hoichoi stated. People could flock to cinemas throughout festivals however they return to the consolation and choices supplied by OTT as theatres and OTT present two very completely different experiences, he stated. The platform will probably be releasing an unique titled Hello! Remember Me? for Diwali.

For Durga Puja, the platform supplied 25% and 30% reductions on subscription renewals through on-line and SMS respectively, whereas new customers got a 20% low cost on subscriptions. Festivities and the necessity for leisure go hand in hand, and it at all times helps so as to add an incentive, Mukherjee stated. Netflix and Disney Hotstar declined touch upon festive viewing, however Zubin Dubash, chief working officer of ShemarooMe and digital companies at Shemaroo Entertainment stated that although folks journey and socialize throughout festivals, it’s time to watch content material along with household or associates, too. Business Journal