Headlines Of The Day
Viewership share struggle continues for Zee, Sun
BARC has released its viewership data for week-26 of CY21 (26th Jun to 2nd Jul). TV viewership in primetime GEC declined across languages during Q1FY22 on lack of programming, which should see improvement going forward as fresh programming is restored. Zee TV’s viewership share in Hindi GEC primetime fell 290bps QoQ to 14.2% in Q1FY22, and was at just 14.4% in week-26. Zee TV also saw a dip in its viewership share in Tamil, Telugu, Kannada and Marathi all-day GEC. Star Plus continued to register remarkable success in its shows, which has helped it grab higher viewership share in Hindi GEC primetime. Though Sun TV’s pie in Tamil GEC primetime expanded by 350bps QoQ to 40.8%, it was just 38.5% in week-26; we would watch this data point in coming weeks.
- Hindi primetime GEC – Zee TV viewership share shrinks. Industry Hindi primetime GEC impressions dipped 11% QoQ to 869mn. Zee TV’s primetime viewership share in Q1FY22 was 14.2% (vs 17% in Q4FY21 and 18% in Q3FY21). Its top two shows Kumkum Bhagya and Kundali Bhagya saw continued erosion in viewership share. Star Plus registered strong gains in its pie at 33.2% in Q1FY22 (up 350bps QoQ). All shows of Star Plus starting from 20.30 to 23.00hrs now enjoy >40% viewership share, which is commendable. Though we understand the limitation on programming in Hindi GEC genre due to lockdown, we note Zee TV’s viewership share even in the exit week-26 was just 14.4%.
- Tamil primetime GEC – Sun TV’s viewership pie shrunk at Q1FY22 exit. Sun TV’s impressions in Tamil GEC primetime for Q1FY22 dipped 3% QoQ (vs 11% dip industrywide). Its viewership share was at 40.8% (up 350bps QoQ). Though it benefitted from fewer shows, its share in week-26 shrunk to 38.5%. We are still not confident of the higher viewership for the quarter to sustain as Sun TV’s efforts to refresh shows have not yielded share gains. Star Vijay’s viewership share dipped 30bps QoQ to 34.5%, but in week-26 it was at 38.8%, which was higher than Sun TV’s. Zee Tamil viewership declined 385bps QoQ to 17.8%.
- Telugu and Kannada all-day GEC: Zee viewership pie declined. 1) Zee Telugu viewership share in Telugu all-day GEC fell to 28.5% in Q1FY22 (down 60bps QoQ). Gemini TV (Sun TV) also saw this parameter shrink to 15% (down 50bps QoQ). Star Maa gained 150bps share to 35.6%. 2) Zee Kannada viewership share in Kannada all-day GEC fell to 32.4% (down 370bps QoQ) in Q1FY22. However, in week-26, it improved to 34%, which is comforting. Star Suvarna’s viewership share was up 80bps QoQ to 23.2% in Q1FY22. Udaya TV (Sun TV) saw viewership improvement of 230bps to 15.9%.
- Zee struggles in Marathi GEC, stabilises in Bangla. 1) Zee Marathi’s viewership share in Marathi all-day GEC continued to contract – and stood at 31.1% for Q1FY22 (down 60bps QoQ) and 30.1% in week-26, both disappointing. Star Pravah continues to gain viewership at 42.2% for Q1FY22 (up 20bps QoQ), and was 40.7% in week-26; it is widening the leadership gap with Zee Marathi. Colors Marathi lost viewership share by 90bps QoQ to 14.6%; 2) Zee Bangla viewership pie in Bangla all-day GEC grew 120bps QoQ to 43.7% in Q1FY22, and 44.8% in week-26. Star Jalsha viewership share was 43.5% in Q1FY22, down 160bps QoQ.
Hindi GEC (Market: HSM Urban, Target: Universe)
Table 1: Hindi GEC primetime impressions
| Mn impressions | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | ||
| &TV | 31 | 31 | 31 | 28 | 29 | 27 | 26 | 43 | 43 | 37 | 41 | 30 | ||
| Zee TV | 122 | 121 | 118 | 117 | 124 | 130 | 132 | 34 | 136 | 177 | 166 | 123 | ||
| Star Plus | 298 | 287 | 297 | 297 | 303 | 300 | 296 | 182 | 196 | 249 | 290 | 289 | ||
| Life Ok / Star Bharat | 47 | 58 | 56 | 49 | 52 | 48 | 50 | 37 | 51 | 32 | 35 | 47 | ||
| Colors | 137 | 142 | 148 | 142 | 154 | 160 | 158 | 96 | 162 | 208 | 190 | 140 | ||
| Sony SAB | 130 | 148 | 142 | 156 | 157 | 145 | 146 | 64 | 115 | 123 | 121 | 131 | ||
| Sony PAL | 31 | 33 | 36 | 39 | 39 | 40 | 37 | 29 | 54 | 43 | 44 | 35 | ||
| Sony TV | 76 | 77 | 78 | 75 | 75 | 74 | 71 | 70 | 76 | 114 | 89 | 75 | ||
| Total | 871 | 897 | 905 | 903 | 934 | 925 | 916 | 554 | 832 | 982 | 977 | 869 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 2: Hindi GEC primetime viewership share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| &TV | 3.5 | 3.5 | 3.4 | 3.1 | 3.1 | 3.0 | 2.9 | 7.8 | 5.1 | 3.7 | 4.2 | 3.4 | |
| Zee TV | 14.0 | 13.5 | 13.0 | 12.9 | 13.3 | 14.0 | 14.4 | 6.1 | 16.4 | 18.0 | 17.0 | 14.2 | |
| Star Plus | 34.2 | 31.9 | 32.8 | 32.9 | 32.4 | 32.5 | 32.3 | 32.8 | 23.5 | 25.4 | 29.7 | 33.2 | |
| Life Ok / Star Bharat | 5.4 | 6.5 | 6.1 | 5.4 | 5.6 | 5.2 | 5.5 | 6.7 | 6.1 | 3.2 | 3.6 | 5.4 | |
| Colors | 15.8 | 15.8 | 16.3 | 15.7 | 16.5 | 17.3 | 17.3 | 17.3 | 19.4 | 21.1 | 19.4 | 16.1 | |
| Sony SAB | 14.9 | 16.5 | 15.7 | 17.3 | 16.8 | 15.7 | 15.9 | 11.6 | 13.8 | 12.5 | 12.4 | 15.0 | |
| Sony PAL | 3.5 | 3.7 | 4.0 | 4.3 | 4.1 | 4.4 | 4.0 | 5.2 | 6.5 | 4.3 | 4.5 | 4.0 | |
| Sony TV | 8.7 | 8.6 | 8.6 | 8.3 | 8.1 | 8.0 | 7.7 | 12.6 | 9.1 | 11.7 | 9.1 | 8.6 | |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 3: Hindi GEC all-day viewership share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 |
| &TV | 3.5 | 3.4 | 3.2 | 3.3 | 3.2 | 3.1 | 2.9 |
| Zee TV | 10.6 | 10.4 | 9.9 | 10.6 | 10.1 | 10.5 | 9.4 |
| Star Plus | 25.5 | 25.1 | 25.9 | 25.8 | 26.4 | 25.8 | 25.1 |
| Life Ok / Star Bharat | 7.0 | 6.8 | 6.7 | 6.4 | 6.5 | 6.2 | 6.0 |
| Colors | 13.6 | 13.2 | 13.5 | 14.0 | 14.6 | 16.4 | 17.5 |
| Sony SAB | 21.6 | 23.1 | 22.5 | 21.3 | 21.4 | 20.0 | 21.6 |
| Sony PAL | 6.1 | 5.6 | 6.0 | 6.6 | 6.0 | 6.1 | 5.8 |
| Sony TV | 12.0 | 12.3 | 12.3 | 12.1 | 11.8 | 12.0 | 11.7 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: *Quarter to date for the latest quarter
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| 6.8 | 4.8 | 3.9 | 4.3 | 3.5 | |
| 7.1 | 11.9 | 13.9 | 13.5 | 12.7 | |
| 23.1 | 25.2 | 24.5 | 24.9 | 24.7 | |
| 7.0 | 6.7 | 4.6 | 5.1 | 6.5 | |
| 13.2 | 14.6 | 17.7 | 17.4 | 14.0 | |
| 23.9 | 17.8 | 16.4 | 16.3 | 20.5 | |
| 4.6 | 7.3 | 5.9 | 5.6 | 5.8 | |
| 14.4 | 11.7 | 13.1 | 12.9 | 12.3 | |
| 100 | 100 | 100 | 100 | 100 |
Tamil GEC (Market: Tamil Nadu Urban, Target: Universe)
Table 4: Tamil GEC primetime impressions
| Mn impressions | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 |
| Sun TV | 143 | 147 | 139 | 137 | 134 | 142 | 140 |
| Sun Life | 8 | 9 | 8 | 9 | 8 | 8 | 7 |
| Star Vijay | 125 | 104 | 104 | 91 | 120 | 125 | 142 |
| Z Tamil | 66 | 66 | 62 | 61 | 56 | 56 | 60 |
| Colors Tamil | 19 | 15 | 15 | 15 | 16 | 16 | 15 |
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 |
| 134 | 130 | 153 | 149 | 144 |
| 8 | 9 | 8 | 6 | 7 |
| 54 | 93 | 151 | 139 | 122 |
| 44 | 99 | 99 | 86 | 63 |
| 8 | 13 | 15 | 18 | 17 |
| Total | 361 | 341 | 328 | 312 | 335 | 348 | 365 | 248 | 344 | 427 | 399 | 354 | |
| Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs | |||||||||||||
Table 5: Tamil GEC primetime viewership share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| Sun TV | 39.7 | 43.0 | 42.3 | 43.8 | 40.1 | 40.7 | 38.5 | 54.1 | 37.8 | 35.9 | 37.3 | 40.8 | |
| Sun Life | 2.1 | 2.6 | 2.5 | 2.8 | 2.5 | 2.3 | 2.0 | 3.1 | 2.6 | 2.0 | 1.6 | 2.0 | |
| Star Vijay | 34.7 | 30.5 | 31.7 | 29.1 | 35.9 | 36.1 | 38.8 | 21.6 | 27.0 | 35.3 | 34.8 | 34.5 | |
| Z Tamil | 18.2 | 19.4 | 18.9 | 19.4 | 16.7 | 16.2 | 16.5 | 17.7 | 28.7 | 23.3 | 21.7 | 17.8 | |
| Colors Tamil | 5.2 | 4.5 | 4.6 | 4.9 | 4.8 | 4.7 | 4.2 | 3.4 | 3.9 | 3.6 | 4.6 | 4.9 | |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 6: Tamil GEC all-day viewership share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 |
| Sun TV | 41.9 | 45.8 | 46.9 | 48.6 | 46.0 | 45.7 | 43.1 |
| Sun Life | 5.3 | 6.2 | 6.0 | 5.0 | 5.2 | 4.7 | 4.4 |
| Star Vijay | 30.9 | 25.7 | 24.9 | 23.6 | 28.9 | 28.9 | 31.5 |
| Z Tamil | 17.1 | 17.7 | 17.2 | 17.6 | 14.7 | 14.9 | 15.1 |
| Colors Tamil | 4.7 | 4.6 | 4.9 | 5.2 | 5.2 | 5.9 | 6.0 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: *Quarter to date for the latest quarter
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| 53.0 | 45.9 | 40.3 | 40.2 | 43.6 | |
| 5.2 | 4.9 | 4.2 | 4.0 | 4.7 | |
| 21.6 | 24.1 | 31.9 | 32.8 | 30.2 | |
| 15.8 | 21.2 | 20.4 | 19.3 | 16.6 | |
| 4.4 | 3.9 | 3.2 | 3.8 | 4.8 | |
| 100 | 100 | 100 | 100 | 100 |
Telugu GEC (Market: Andhra Pradesh / Telangana Urban, Target: Universe)
Table 7: Telugu GEC primetime impressions
| Mn impressions | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| Eenadu TV | 73 | 73 | 76 | 76 | 79 | 77 | 77 | 71 | 81 | 77 | 74 | 72 | |
| Gemini TV | 12 | 14 | 13 | 12 | 14 | 15 | 13 | 35 | 28 | 30 | 27 | 14 | |
| Star Maa | 116 | 125 | 122 | 125 | 126 | 124 | 124 | 60 | 121 | 134 | 116 | 118 | |
| Zee Telugu | 99 | 98 | 99 | 96 | 101 | 99 | 98 | 37 | 103 | 98 | 106 | 98 | |
| Total | 300 | 310 | 309 | 309 | 320 | 315 | 312 | 203 | 333 | 339 | 324 | 303 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 8: Telugu GEC primetime viewership share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 |
| Eenadu TV | 24.4 | 23.6 | 24.4 | 24.5 | 24.7 | 24.3 | 24.6 |
| Gemini TV | 3.9 | 4.7 | 4.3 | 4.0 | 4.3 | 4.9 | 4.2 |
| Star Maa | 38.5 | 40.2 | 39.3 | 40.4 | 39.5 | 39.4 | 39.8 |
| Zee Telugu | 33.1 | 31.6 | 32.0 | 31.1 | 31.5 | 31.4 | 31.4 |
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 |
| 35.3 | 24.3 | 22.6 | 22.9 | 23.8 |
| 17.2 | 8.3 | 9.0 | 8.5 | 4.8 |
| 29.4 | 36.2 | 39.5 | 35.8 | 39.0 |
| 18.2 | 31.1 | 29.0 | 32.8 | 32.4 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | |
| Source: BARC, I-Sec research; Note: 1) *Quarter to date; and 2) primetime is from 18:00-24.00hrs | |||||||||||||
Table 9: Telugu GEC all-day viewership share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 |
| Eenadu TV | 21.4 | 20.6 | 21.7 | 21.4 | 21.9 | 20.9 | 21.0 |
| Gemini TV | 15.1 | 15.4 | 16.1 | 15.1 | 15.1 | 16.4 | 15.1 |
| Star Maa | 34.9 | 37.1 | 34.0 | 35.3 | 35.6 | 34.3 | 35.8 |
| Zee Telugu | 28.6 | 26.9 | 28.3 | 28.2 | 27.4 | 28.4 | 28.1 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: *Quarter to date for the latest quarter
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| 25.2 | 22.9 | 21.3 | 21.4 | 21.0 | |
| 24.4 | 17.2 | 15.2 | 15.5 | 15.0 | |
| 30.3 | 32.5 | 36.2 | 34.1 | 35.6 | |
| 20.1 | 27.4 | 27.4 | 29.1 | 28.5 | |
| 100 | 100 | 100 | 100 | 100 |
Kannada GEC (Market: Karnataka Urban, Target: Universe)
Table 10: Kannada GEC primetime impressions
| Mn impressions | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| Star Suvarna | 45 | 46 | 47 | 46 | 46 | 49 | 48 | 31 | 56 | 51 | 48 | 43 | |
| Udaya TV | 23 | 23 | 26 | 33 | 29 | 33 | 33 | 28 | 25 | 24 | 27 | 30 | |
| Zee Kannada | 59 | 54 | 56 | 62 | 64 | 58 | 63 | 48 | 78 | 69 | 73 | 59 | |
| Colors Super | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 4 | 2 | 4 | 5 | 3 | |
| Colors Kannada | 46 | 43 | 45 | 47 | 48 | 53 | 60 | 21 | 40 | 48 | 54 | 54 | |
| Total | 175 | 168 | 178 | 190 | 189 | 197 | 207 | 132 | 201 | 196 | 207 | 189 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 11: Kannada GEC primetime share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| Star Suvarna | 25.7 | 27.4 | 26.5 | 24.2 | 24.4 | 25.1 | 23.4 | 23.8 | 27.7 | 25.9 | 22.9 | 22.9 | |
| Udaya TV | 13.2 | 13.4 | 14.8 | 17.2 | 15.1 | 16.8 | 15.8 | 21.1 | 12.3 | 12.5 | 13.1 | 16.0 | |
| Zee Kannada | 33.7 | 32.2 | 31.8 | 32.5 | 33.8 | 29.7 | 30.5 | 36.1 | 38.8 | 35.1 | 35.4 | 31.1 | |
| Colors Super | 1.4 | 1.6 | 1.4 | 1.7 | 1.4 | 1.4 | 1.5 | 3.0 | 1.2 | 2.2 | 2.4 | 1.7 | |
| Colors Kannada | 26.1 | 25.4 | 25.5 | 24.5 | 25.3 | 27.0 | 28.8 | 15.9 | 20.0 | 24.4 | 26.1 | 28.3 | |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 12: Kannada GEC all-day viewership share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 |
| Star Suvarna | 24.6 | 24.2 | 24.3 | 24.6 | 25.4 | 25.4 | 24.1 |
| Udaya TV | 18.3 | 17.9 | 16.4 | 17.0 | 13.9 | 14.9 | 14.5 |
| Zee Kannada | 31.2 | 33.1 | 32.2 | 33.7 | 35.5 | 33.6 | 34.0 |
| Colors Super | 4.2 | 3.5 | 3.7 | 3.2 | 3.7 | 3.5 | 3.3 |
| Colors Kannada | 21.6 | 21.3 | 23.5 | 21.4 | 21.5 | 22.6 | 24.1 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: *Quarter to date for the latest quarter
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| 17.9 | 22.2 | 24.3 | 22.4 | 23.2 | |
| 28.8 | 20.9 | 15.3 | 13.6 | 15.9 | |
| 32.8 | 34.9 | 34.7 | 36.1 | 32.4 | |
| 5.1 | 3.0 | 3.3 | 3.4 | 3.7 | |
| 15.4 | 19.0 | 22.4 | 24.5 | 24.7 | |
| 100 | 100 | 100 | 100 | 100 |
Malayalam GEC (Market: Kerala Urban, Target: Universe)
Table 13: Malayalam GEC primetime impressions
| Mn impressions | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| Asianet | 82 | 63 | 74 | 62 | 57 | 62 | 77 | 42 | 78 | 88 | 89 | 74 | |
| Kairali TV | 5 | 7 | 6 | 7 | 5 | 4 | 3 | 5 | 3 | 4 | 4 | 5 | |
| Surya TV | 5 | 4 | 4 | 4 | 5 | 5 | 4 | 16 | 8 | 6 | 5 | 5 | |
| Mazhavil Manorama | 16 | 17 | 19 | 19 | 19 | 19 | 18 | 13 | 17 | 17 | 13 | 15 | |
| Flowers TV | 13 | 17 | 17 | 21 | 20 | 18 | 15 | 16 | 18 | 19 | 20 | 16 | |
| Zee Keralam | 14 | 13 | 9 | 8 | 6 | 5 | 8 | 9 | 15 | 16 | 15 | 13 | |
| Total | 135 | 121 | 129 | 120 | 111 | 113 | 125 | 101 | 139 | 150 | 145 | 128 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 14: Malayalam GEC primetime share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 |
| Asianet | 60.6 | 52.2 | 57.8 | 51.3 | 50.8 | 54.8 | 61.3 |
| Kairali TV | 4.1 | 6.1 | 4.9 | 5.7 | 4.2 | 3.6 | 2.4 |
| Surya TV | 3.7 | 3.1 | 3.0 | 3.4 | 4.6 | 4.2 | 3.1 |
| Mazhavil Manorama | 11.8 | 13.9 | 14.4 | 15.8 | 17.4 | 16.9 | 14.8 |
| Flowers TV | 9.3 | 14.1 | 13.3 | 17.5 | 17.8 | 16.0 | 12.2 |
| Zee Keralam | 10.5 | 10.6 | 6.7 | 6.4 | 5.1 | 4.5 | 6.3 |
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 |
| 41.1 | 55.9 | 58.9 | 61.6 | 58.0 |
| 5.1 | 2.3 | 2.5 | 2.7 | 3.8 |
| 16.2 | 5.6 | 3.8 | 3.1 | 3.8 |
| 13.0 | 12.3 | 11.5 | 8.7 | 11.9 |
| 15.3 | 12.8 | 12.6 | 13.7 | 12.5 |
| 9.2 | 11.0 | 10.8 | 10.1 | 9.9 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | |
| Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs | |||||||||||||
Table 15: Malayalam GEC all-day viewership share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 |
| Asianet | 39.9 | 37.4 | 38.2 | 34.9 | 35.1 | 36.0 | 44 |
| Kairali TV | 8.9 | 9.2 | 8.9 | 9.3 | 8.0 | 7.7 | 6.2 |
| Surya TV | 10.2 | 10.5 | 11.2 | 11.3 | 11.2 | 12.2 | 10.6 |
| Mazhavil Manorama | 15.6 | 16.7 | 17.7 | 17.8 | 18.8 | 18.1 | 15.2 |
| Flowers TV | 13.1 | 14.9 | 13.6 | 17.2 | 17.1 | 17.3 | 15.2 |
| Zee Keralam | 12.4 | 11.3 | 10.4 | 9.4 | 9.9 | 8.7 | 9.1 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: *Quarter to date for the latest quarter
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| 30.7 | 39.5 | 45.7 | 47.9 | 40.7 | |
| 8.1 | 6.2 | 5.9 | 5.8 | 7.7 | |
| 20.2 | 13.0 | 9.4 | 8.4 | 10.6 | |
| 17.6 | 14.7 | 14.0 | 12.3 | 15.2 | |
| 14.0 | 15.1 | 13.8 | 14.2 | 14.2 | |
| 9.4 | 11.4 | 11.2 | 11.5 | 11.6 | |
| 100 | 100 | 100 | 100 | 100 |
Marathi GEC (Market: Maharashtra / Goa Urban, Target: Universe)
Table 16: Marathi GEC primetime impressions
| Mn impressions | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| Colors Marathi | 30 | 35 | 34 | 35 | 33 | 35 | 33 | 9 | 27 | 33 | 35 | 32 | |
| Star Pravah | 98 | 109 | 113 | 114 | 112 | 109 | 107 | 13 | 52 | 95 | 101 | 104 | |
| Zee Marathi | 79 | 81 | 82 | 77 | 82 | 81 | 81 | 29 | 94 | 80 | 80 | 79 | |
| Zee Yuva | 3 | 3 | 3 | 4 | 3 | 3 | 3 | 8 | 6 | 3 | 3 | 3 | |
| Sony Marathi | 13 | 13 | 14 | 14 | 14 | 15 | 17 | 7 | 11 | 12 | 13 | 14 | |
| Total | 222 | 241 | 246 | 244 | 244 | 243 | 242 | 66 | 191 | 224 | 231 | 231 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 17: Marathi GEC primetime share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| Colors Marathi | 13.3 | 14.3 | 13.8 | 14.4 | 13.4 | 14.2 | 13.8 | 14.1 | 14.3 | 14.9 | 15.0 | 13.7 | |
| Star Pravah | 44.0 | 45.3 | 46.1 | 46.7 | 45.9 | 44.8 | 44.2 | 20.0 | 27.4 | 42.5 | 43.6 | 44.8 | |
| Zee Marathi | 35.4 | 33.6 | 33.3 | 31.5 | 33.7 | 33.5 | 33.7 | 43.3 | 49.2 | 35.8 | 34.6 | 34.2 | |
| Zee Yuva | 1.2 | 1.2 | 1.1 | 1.6 | 1.3 | 1.1 | 1.1 | 12.2 | 3.3 | 1.4 | 1.3 | 1.3 | |
| Sony Marathi | 6.0 | 5.6 | 5.7 | 5.8 | 5.6 | 6.3 | 7.2 | 10.4 | 5.8 | 5.3 | 5.5 | 6.0 | |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 18: Marathi GEC all-day viewership share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 |
| Colors Marathi | 14.5 | 15.3 | 14.7 | 14.9 | 16.2 | 15.4 | 15.3 |
| Star Pravah | 41.0 | 41.9 | 42.0 | 43.2 | 41.7 | 42.5 | 42.7 |
| Zee Marathi | 33.0 | 31.1 | 31.8 | 29.3 | 30.4 | 30.9 | 30.1 |
| Zee Yuva | 3.0 | 3.4 | 3.1 | 3.6 | 3.4 | 2.7 | 2.9 |
| Sony Marathi | 8.5 | 8.3 | 8.5 | 8.9 | 8.3 | 8.5 | 9.0 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: *Quarter to date for the latest quarter
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| 12.5 | 14.2 | 15.3 | 15.5 | 14.6 | |
| 17.9 | 28.1 | 40.8 | 41.9 | 42.2 | |
| 42.2 | 44.5 | 33.9 | 31.7 | 31.1 | |
| 11.9 | 4.9 | 2.8 | 2.7 | 3.4 | |
| 15.6 | 8.4 | 7.2 | 8.2 | 8.8 | |
| 100 | 100 | 100 | 100 | 100 |
Bangla GEC (Market: West Bengal Urban, Target: Universe)
Table 19: Bangla GEC primetime impressions
| Mn impressions | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| Colors Bangla | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 7 | 7 | 7 | 6 | 4 | |
| Star Jalsha | 80 | 84 | 75 | 67 | 74 | 82 | 77 | 32 | 92 | 100 | 100 | 80 | |
| Zee Bangla | 92 | 85 | 73 | 64 | 69 | 84 | 87 | 47 | 87 | 91 | 89 | 84 | |
| Sony Aath | 5 | 6 | 8 | 8 | 8 | 7 | 7 | 10 | 8 | 6 | 6 | 6 | |
| Sun Bangla | 4 | 3 | 4 | 4 | 6 | 6 | 6 | 3 | 8 | 9 | 7 | 5 | |
| Total | 185 | 183 | 163 | 147 | 161 | 184 | 182 | 99 | 203 | 212 | 209 | 179 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 20: Bangla GEC primetime share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 | Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| Colors Bangla | 2.2 | 2.4 | 2.6 | 3.2 | 2.9 | 2.8 | 2.8 | 7.0 | 3.6 | 3.3 | 3.0 | 2.4 | |
| Star Jalsha | 43.2 | 45.8 | 45.8 | 45.7 | 46.1 | 44.6 | 42.4 | 32.0 | 45.6 | 46.9 | 48.2 | 45.0 | |
| Zee Bangla | 49.4 | 46.6 | 44.5 | 43.2 | 42.9 | 45.6 | 47.9 | 47.2 | 42.8 | 42.8 | 42.7 | 46.7 | |
| Sony Aath | 2.8 | 3.4 | 4.7 | 5.2 | 4.7 | 3.7 | 3.8 | 10.3 | 4.1 | 2.9 | 2.8 | 3.3 | |
| Sun Bangla | 2.3 | 1.8 | 2.4 | 2.8 | 3.5 | 3.3 | 3.1 | 3.4 | 3.8 | 4.1 | 3.3 | 2.6 | |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: 1) *Quarter to date for the latest quarter; and 2) primetime is from 18:00-24.00hrs
Table 21: Bangla GEC all-day viewership share
| % | wk20 | wk21 | wk22 | wk23 | wk24 | wk25 | wk26 |
| Colors Bangla | 3.4 | 3.5 | 4.1 | 4.6 | 5.0 | 4.3 | 4.1 |
| Star Jalsha | 43.0 | 43.1 | 44.8 | 43.2 | 42.7 | 42.7 | 41.5 |
| Zee Bangla | 44.6 | 44.6 | 40.3 | 40.2 | 40.9 | 42.8 | 44.8 |
| Sony Aath | 6.4 | 6.5 | 8.5 | 9.1 | 8.2 | 6.6 | 6.0 |
| Sun Bangla | 2.6 | 2.3 | 2.3 | 2.9 | 3.2 | 3.5 | 3.6 |
| Total | 100 | 100 | 100 | 100 | 100 | 100 | 100 |
Source: BARC, I-Sec research; Note: *Quarter to date for the latest quarter
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 | |
| 9.3 | 6.0 | 4.8 | 3.9 | 3.6 | |
| 28.2 | 42.7 | 43.6 | 45.1 | 43.5 | |
| 44.3 | 40.3 | 42.1 | 42.6 | 43.7 | |
| 14.5 | 6.9 | 5.4 | 5.1 | 6.3 | |
| 3.7 | 4.1 | 4.1 | 3.5 | 2.8 | |
| 100 | 100 | 100 | 100 | 100 |
Slot-wise analysis
Table 22: Hindi GEC primetime viewership share (slot-wise analysis) (Market: HSM Urban, Target:Universe)
- wk20 wk21 wk22 wk23 wk24 wk25 wk26 19:00-19:30
| Zee TV | 21.2 | 17.6 | 16.5 | 18.8 | 18.2 | 17.5 | 17.6 |
| Star Plus | 30.2 | 31.1 | 27.4 | 25.4 | 24.5 | 27.0 | 25.5 |
| Colors | 27.2 | 30.0 | 35.8 | 36.6 | 39.7 | 38.7 | 39.9 |
| Sony TV | 21.4 | 21.2 | 20.3 | 19.2 | 17.6 | 16.8 | 16.9 |
| 19:30-20:00 | |||||||
| Zee TV | 15.2 | 14.7 | 14.0 | 12.7 | 14.8 | 13.8 | 12.5 |
| Star Plus | 38.1 | 37.7 | 35.2 | 38.6 | 34.9 | 36.1 | 36.7 |
| Colors | 27.0 | 27.1 | 29.5 | 28.6 | 31.2 | 31.4 | 33.0 |
| Sony TV | 19.8 | 20.5 | 21.3 | 20.1 | 19.1 | 18.7 | 17.7 |
| 20:00-20:30 | |||||||
| Zee TV | 15.4 | 14.4 | 14.1 | 15.7 | 14.5 | 14.6 | 13.5 |
| Star Plus | 53.1 | 51.0 | 51.0 | 51.7 | 51.4 | 50.7 | 51.4 |
| Colors | 19.3 | 20.9 | 20.4 | 19.1 | 20.8 | 21.5 | 22.0 |
| Sony TV | 12.1 | 13.7 | 14.5 | 13.4 | 13.3 | 13.1 | 13.0 |
| 20:30-21:00 | |||||||
| Zee TV | 12.6 | 13.2 | 12.6 | 14.1 | 13.8 | 13.7 | 14.6 |
| Star Plus | 56.3 | 54.6 | 56.0 | 54.2 | 52.3 | 52.2 | 50.9 |
| Colors | 21.9 | 22.1 | 21.7 | 22.1 | 23.4 | 23.6 | 24.9 |
| Sony TV | 9.2 | 10.0 | 9.7 | 9.6 | 10.5 | 10.5 | 9.7 |
| 21:00-21:30 | |||||||
| Zee TV | 25.9 | 27.4 | 26.9 | 26.9 | 29.6 | 33.3 | 33.1 |
| Star Plus | 46.9 | 43.3 | 43.9 | 44.0 | 42.0 | 38.1 | 37.3 |
| Colors | 20.3 | 22.2 | 22.0 | 21.5 | 20.7 | 21.4 | 23.5 |
| Sony TV | 7.0 | 7.0 | 7.2 | 7.6 | 7.7 | 7.2 | 6.2 |
| 21:30-22:00 | |||||||
| Zee TV | 34.7 | 36.1 | 34.0 | 34.8 | 34.6 | 38.1 | 40.2 |
| Star Plus | 40.3 | 39.7 | 41.9 | 41.3 | 40.5 | 38.0 | 37.2 |
| Colors | 19.1 | 16.8 | 17.4 | 16.3 | 17.8 | 17.9 | 16.8 |
| Sony TV | 5.9 | 7.4 | 6.7 | 7.5 | 7.1 | 5.9 | 5.8 |
| 22:00-22:30 | |||||||
| Zee TV | 18.9 | 18.4 | 17.1 | 16.9 | 17.0 | 17.5 | 18.2 |
| Star Plus | 57.5 | 56.0 | 58.4 | 59.6 | 61.6 | 61.8 | 61.4 |
| Colors | 17.4 | 19.3 | 19.1 | 17.7 | 16.2 | 15.9 | 15.8 |
| Sony TV | 6.2 | 6.3 | 5.4 | 5.9 | 5.3 | 4.8 | 4.7 |
| 22:30-23:00 | |||||||
| Zee TV | 17.0 | 17.5 | 16.4 | 15.9 | 16.1 | 15.3 | 16.0 |
| Star Plus | 47.1 | 46.8 | 50.2 | 53.5 | 54.7 | 53.2 | 52.8 |
| Colors | 26.5 | 25.4 | 23.2 | 19.8 | 19.2 | 21.4 | 21.7 |
| Sony TV | 9.4 | 10.3 | 10.2 | 10.8 | 10.1 | 10.1 | 9.4 |
Source: BARC, I-Sec research
Table 23: Tamil GEC primetime viewership share (slot-wise analysis) (Market: Tamil Nadu Urban,Target: Universe)
- wk20 wk21 wk22 wk23 wk24 wk25 wk26 19:00-19:30
| Sun TV | 58.2 | 43.3 | 37.4 | 35.6 | 34.4 | 40.5 | 41.2 |
| Star Vijay | 24.1 | 34.6 | 37.1 | 37.1 | 44.3 | 38.4 | 34.4 |
| Z Tamil | 12.1 | 17.1 | 19.9 | 20.5 | 14.9 | 15.1 | 18.2 |
| Colors Tamil | 5.6 | 5.0 | 5.6 | 6.8 | 6.3 | 6.0 | 6.2 |
| 19:30-20:00 | |||||||
| Sun TV | 33.6 | 40.4 | 41.0 | 45.5 | 36.8 | 36.9 | 43.5 |
| Star Vijay | 41.6 | 34.2 | 33.0 | 28.4 | 42.8 | 43.2 | 29.1 |
| Z Tamil | 17.1 | 20.2 | 20.0 | 18.5 | 14.0 | 13.9 | 19.8 |
| Colors Tamil | 7.7 | 5.1 | 6.1 | 7.6 | 6.4 | 6.0 | 7.6 |
| 20:00-20:30 | |||||||
| Sun TV | 33.6 | 40.4 | 41.0 | 45.5 | 36.8 | 36.9 | 38.8 |
| Star Vijay | 41.6 | 34.2 | 33.0 | 28.4 | 42.8 | 43.2 | 41.2 |
| Z Tamil | 17.1 | 20.2 | 20.0 | 18.5 | 14.0 | 13.9 | 13.5 |
| Colors Tamil | 7.7 | 5.1 | 6.1 | 7.6 | 6.4 | 6.0 | 6.5 |
| 20:30-21:00 | |||||||
| Sun TV | 31.9 | 38.2 | 35.5 | 41.0 | 34.9 | 36.3 | 33.9 |
| Star Vijay | 45.3 | 38.6 | 43.1 | 37.3 | 46.8 | 45.5 | 46.8 |
| Z Tamil | 17.5 | 17.7 | 16.1 | 17.0 | 14.1 | 13.9 | 15.9 |
| Colors Tamil | 5.3 | 5.5 | 5.3 | 4.7 | 4.3 | 4.3 | 3.3 |
| 21:00-21:30 | |||||||
| Sun TV | 26.1 | 47.4 | 49.4 | 49.7 | 41.8 | 40.2 | 35.1 |
| Star Vijay | 53.2 | 34.5 | 35.1 | 33.5 | 41.1 | 44.4 | 51.2 |
| Z Tamil | 17.1 | 14.6 | 12.4 | 14.5 | 14.0 | 12.8 | 12.0 |
| Colors Tamil | 3.6 | 3.5 | 3.1 | 2.4 | 3.1 | 2.6 | 1.7 |
| 21:30-22:00 | |||||||
| Sun TV | 27.6 | 33.6 | 33.7 | 35.5 | 34.6 | 36.5 | 31.2 |
| Star Vijay | 45.3 | 38.5 | 40.6 | 38.0 | 41.3 | 41.6 | 51.8 |
| Z Tamil | 23.2 | 23.3 | 21.6 | 23.2 | 20.6 | 19.3 | 15.3 |
| Colors Tamil | 3.8 | 4.6 | 4.1 | 3.3 | 3.6 | 2.6 | 1.8 |
| 22:00-22:30 | |||||||
| Sun TV | 28.7 | 26.6 | 26.8 | 28.0 | 34.4 | 39.6 | 36.9 |
| Star Vijay | 33.1 | 25.9 | 22.9 | 19.4 | 26.0 | 25.4 | 28.1 |
| Z Tamil | 35.3 | 42.0 | 47.2 | 50.2 | 35.4 | 31.3 | 32.2 |
| Colors Tamil | 2.9 | 5.6 | 3.1 | 2.4 | 4.2 | 3.8 | 2.8 |
| 22:30-23:00 | |||||||
| Sun TV | 30.2 | 34.8 | 33.6 | 35.5 | 31.7 | 40.4 | 35.2 |
| Star Vijay | 43.6 | 30.3 | 29.4 | 24.5 | 39.0 | 32.4 | 39.4 |
| Z Tamil | 23.9 | 30.5 | 30.7 | 37.5 | 27.2 | 25.0 | 23.9 |
| Colors Tamil | 2.3 | 4.3 | 6.2 | 2.5 | 2.1 | 2.1 | 1.6 |
Source: BARC, I-Sec research
| Q1FY21 | Q2FY21 | Q3FY21 | Q4FY21 | Q1FY22 |
| 59.6 | 55.8 | 57.5 | 55.5 | 41.2 |
| 25.6 | 20.8 | 24.0 | 25.2 | 34.4 |
| 11.6 | 19.2 | 15.0 | 15.2 | 18.2 |
| 3.2 | 4.2 | 3.4 | 4.1 | 6.2 |
| 52.8 | 43.2 | 45.7 | 43.0 | 43.5 |
| 24.4 | 23.4 | 27.4 | 30.1 | 29.1 |
| 19.8 | 29.7 | 22.3 | 20.3 | 19.8 |
| 3.0 | 3.7 | 4.7 | 6.6 | 7.6 |
| 48.5 | 36.7 | 34.3 | 34.5 | 38.8 |
| 23.8 | 32.0 | 38.8 | 39.4 | 41.2 |
| 24.1 | 26.8 | 22.2 | 19.9 | 13.5 |
| 3.5 | 4.5 | 4.7 | 6.2 | 6.5 |
| 44.4 | 31.3 | 31.1 | 33.3 | 33.9 |
| 23.4 | 30.9 | 35.7 | 38.5 | 46.8 |
| 27.4 | 32.3 | 28.9 | 23.8 | 15.9 |
| 4.8 | 5.6 | 4.3 | 4.4 | 3.3 |
| 42.9 | 28.4 | 26.1 | 28.9 | 35.1 |
| 23.5 | 27.5 | 43.3 | 44.9 | 51.2 |
| 29.3 | 39.6 | 27.2 | 22.5 | 12.0 |
| 4.3 | 4.5 | 3.4 | 3.7 | 1.7 |
| 47.3 | 35.5 | 28.7 | 31.5 | 31.2 |
| 25.5 | 22.8 | 41.5 | 40.8 | 51.8 |
| 23.0 | 37.5 | 27.6 | 23.5 | 15.3 |
| 4.2 | 4.1 | 2.2 | 4.1 | 1.8 |
| 54.1 | 31.1 | 24.2 | 30.6 | 36.9 |
| 24.8 | 23.3 | 42.4 | 34.8 | 28.1 |
| 18.6 | 42.1 | 31.3 | 31.7 | 32.2 |
| 2.5 | 3.5 | 2.1 | 2.9 | 2.8 |
| 59.8 | 36.7 | 21.7 | 29.5 | 35.2 |
| 27.2 | 25.3 | 48.3 | 45.5 | 39.4 |
| 9.6 | 34.1 | 27.9 | 22.5 | 23.9 |
| 3.4 | 3.9 | 2.2 | 2.5 | 1.6 |
TV show guide
Table 24: Hindi primetime GEC show guide
| Time slot | |||||
| (hrs) | Zee TV | Star Plus | Colors | Sony TV | |
| 19:00-19:30 | Apna Time Bhi Aayega | Shaurya Aur Anokhi Ki | Udaariyan | Mere Sai | |
| Kahani | |||||
| 19:30-20:00 | Apna Time Bhi Aayega | Pandya Store | Chhoti Sardarni | Punyashlok Ahilya Bai | |
| 20:00-20:30 | Teri Meri Ikk Jindri | Ghum Hai Kisikey Pyaar | Shakti – Astitva Ke Ehsaas | Vighnaharta Ganesh | |
| Mein | Ki | ||||
| 20:30-21:00 | Teri Meri Ikk Jindri | Imlie | Barrister Bahu | Sargam Ki Sadhe Satii | |
| 21:00-21:30 | Kumkum Bhagya | Saath Nibhaana Saathiya 2 | Namak Issk Ka | Kyu Utthe Dil Chhod Aaye? | |
| 21:30-22:00 | Kundali Bhagya | Yeh Rishta Kya Kehlata Hai | Bawara Dil | Ishk Par Zor Nahi | |
| 22:00-22:30 | Kyu Rishton Mein Katti Batti | Anupama | Molkki | Crime Patrol Satark | |
| 22:30-23:00 | Ek Nazar | Yeh hai Chahatein | Pinjara Khubhsurati Ka | Crime Patrol Satark |
Source: BARC, I-Sec research
| Table 25: Tamil primetime GEC show guide | |||
| Time slot | |||
| (hrs) | Sun TV | ||
| 19:00-19:30 | Sundari | ||
| 19:30-20:00 | Vaanathai Pola | ||
| 20:00-20:30 | Poove Unakkaga | ||
| 20:30-21:00 | Kannana Kanne | ||
| 21:00-21:30 | Roja | ||
| 21:30-22:00 | Anbe Vaa | ||
| 22:00-22:30 | Chithi 2 | ||
| 22:30-23:00 | Thirumagal | ||
| Source: BARC, I-Sec research | |||
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