Vikram Sakhuja is now Chairman, BARC India’s Technical Committee

Vikram Sakhuja has taken over as the Chairman of Broadcasters Audience Research Council (BARC) India’s Technical Committee. He joins from Madison Media & OOH Group, where he was the CEO. Sakhuja has been part of several industry bodies including Advertising Standards Council of India (ASCI), Audit Bureau of Circulations (ABC), Readership Studies Council of India (RSCI), BARC, and FICCI.

Sakhuja succeeds Shashi Sinha, IPG Mediabrands India CEO, who served as BARC TechComm Chairman since 2012.

The ten-member BARC India board has representatives from the Indian Broadcasting Digital Foundation (IBDF), Advertising Agencies Association of India (AAAI), and Indian Society of Advertisers (ISA). BCS Bureau