Virgin TV bolsters TV offering with Indian channels

Virgin Media has furthered its content offer with an extended Asian TV offering by adding a new channel and upgrading four others to high-definition. The Asian Mela TV package is already home to 11 channels of family-friendly Asian shows, drama, films, comedy, and reality TV and will now feature Living Foodz with Zee Cinema, Zee TV, Sony TV, and Sony MAX all in high-definition. Living Foodz HD is exclusive to Virgin TV and comes courtesy of ZEE Entertainment Enterprise Limited. It is the UK’s first Indian food channel focusing on food entertainment.