Voot strengthens its content slate to drive IPL viewership

Voot, the video streaming platform owned by Viacom18, is strengthening its film slate and entertainment shows, as the Reliance Industries Ltd controlled company prepares to launch a super aggregator app to stream Indian Premier League (IPL) cricket and sports content in the coming months.

Voot, which has so far remained on the fringes of the Indian streaming industry, is looking to premiere a Shahid Kapoor film directly on the service, and has already acquired rights to recent releases like Rocketry: The Nambi Effect, 777 Charlie, Vikram Vedha and Viacom18’s own production Shabaash Mithu.

Voot, which is estimated to have 4-5 million subscribers currently, is eyeing 20-25 million new subscribers on the back of IPL viewership, but it will need other content besides a product and technological revamp to drive such numbers, media and entertainment industry experts said. Live Mint