Web shows face content lag, drop new episodes periodically

As viewers and Marvel fans across the world await the second episode of Loki on Disney+ Hotstar, a spin-off on the Avengers franchise that premiered last Friday, a bunch of streaming platforms are looking away from the binge-viewing model to drop episodes at specific intervals even for local Indian series. Loki’s second episode will release later this week.

The strategy serves well especially when film and web shoots are faced with the covid-19 challenges, which has disrupted shoots in India owing to varying degrees of lockdowns. While Disney+ Hotstar and Hoichoi went slow in releasing episodes for shows like Out of Love (season two) and Hello 2, TVF (The Viral Fever) also adopted the model for its latest YouTube original Aspirants. Live Mint