Digital to overtake TV in 2022 with 45% ad share says GroupM report

As per the report, India’s total ad spends are estimated to touch ₹107,987 crore this year. These spends reflect an estimated growth of 22% for the calendar year 2022 and makes India the fastest-growing market among the top 10 global markets, the report said.

To be sure, in 2021, share of TV advertising stood at 42% while digital was marginally lower at 41%. While digital ad spend is projected to touch ₹48,603 crore this year, TV will garner ₹42,388 crore and will enjoy a growth rate of 15%.

According to GroupM, globally, ad spend will grow at 11% to touch $ 850 billion with digital media wresting 66% share of the total ad pie. Live Mint