Zee Digital rebrands as IndiaDotcom Digital

Zee Digital has rebranded itself to IndiaDotcom Digital.

With this reformed identity, the digital platform has rolled out a new logo and a short video on social media. IDPL looks forward to converting itself into a technology-centric organisation by investing in high-end technology, encouraging product talent and aiming to boost its entrepreneurial spirit.

For this re-launch, the media company has implemented technologies such as artificial intelligence and machine learning.

Devadas Krishnan, CEO, IDPL, said, “The new avatar of IDPL is a step forward towards encouraging innovation and adopting a tech-driven approach as per the market demand of the present day and age. As a brand, we are fast-paced, and encourage our employees to upskill and enhance their knowledge through an in-depth understanding of how content is consumed by our viewers/ readers. We look forward to attracting the best tech, product, and marketing talent in the industry.” Campaign India