Zee Entertainment expands broadcast for DP World ILT20 Season 3

Zee Entertainment Enterprises Limited has announced its partnership as the official broadcasting partner for the DP World International League T20 (ILT20). The tournament will begin on January 11, 2025, and will be broadcasted across 15 TV channels and the OTT platform ZEE5.

Cricket fans can view matches on Zee’s channels, including &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Action, Zee Biskope, Zee Zest SD, and various regional channels catering to South Indian audiences. The tournament aims to reach a viewership of 230 million in India, targeting diverse regional audiences through multi-language broadcasts.

Matches will take place in Dubai, Abu Dhabi, and Sharjah from January 11 to February 9, 2025. The league features six teams, including Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriorz.

The previous season saw 200,000 attendees across over 34 games, and the ILT20 is the second most-watched T20 cricket league globally, with 348 million unique viewers, including 221 million from India. The league attracts a significant share of female and youth viewership, indicating its widespread appeal.“Zee is delighted to present third season of DP World ILT20 to cricket fans in India and across the globe, offering an electrifying experience across our 15 linear TV channels and OTT platform, ZEE5. With some of the finest players, iconic stadiums and top sporting franchises, we aim to elevate the cricket carnival experience, building on last year’s success and cementing the league’s status as the second most watched T20 cricket league globally,” Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprises Limited, said. Financial Express