ZEE5 Engages Deeper Into Overseas Markets

ZEE5, an Indian VoD service, has commissioned DViO Digital to ramp up its global expansion footprints by strengthening its connection with international audience digitally. As a social media and marketing agency, DViO will deploy digital-first strategies across ZEE5’s APAC, MENA and European markets.

To help ZEE5 build a brand legacy, DViO will craft cohesive social media experience to drive deeper engagement with international audiences.

Archana Anand, chief business officer, ZEE5 Global, said: “We are growing exponentially and as we ramp up our presence across global markets, it is imperative for us to have the right partners on board to propel this growth.

“DViO brings to the table strong strategic and creative expertise in the social media space and we’re looking at working closely with them to help us drive deeper engagement with our audiences across markets.”

Since October last year, the streaming platform has been launched in over 100 markets, with more than 100,000 hours of TV shows, movies, originals and visual content aired.

Noting success in key markets such as South Asia, ZEE5 has added new content segments in five international languages — Thai, Malay, Bahasa Indonesia, Russian and German. This allows the mainstream audience in their respective market to access their favourite Indian visual content.―APB